Reduces cravings

Cravings for certain foods, particularly those high in sugar, refined carbohydrates, and unhealthy fats, can often feel irresistible. This is because our gut bacteria play a substantial role in signaling our brain to crave specific nutrients that support their survival. Certain bacteria, often referred to as “lazy couch potato bugs,” thrive on these types of foods. When these bacteria dominate the gut microbiome, they release chemical signals that influence our brain’s reward and craving centers, compelling us to consume more of the foods they need to flourish.

During a juice cleanse, the body is flooded with a concentrated source of plant-based nutrients and antioxidants. These nutrients not only nourish the gut lining but also promote the proliferation of good bacteria. This shift in the gut environment helps to reduce cravings for unhealthy foods as the balance of gut bacteria changes. As the population of beneficial bacteria increases, they begin to outcompete the harmful bacteria, reducing their influence on our cravings.